Generative Engine Optimization · Miami
GEO agency vs in house: for most teams, the agency wins. Acromatico ships citations inside ChatGPT, Perplexity, and Google AI Overviews within weeks, tracked daily, at $1,500 per brand per month. Go in-house only if engineering, daily publishing, and citation tracking already run as one system — miss one, and buying beats building.
Done-for-you SEO + AEO + GEO · $1,500 per brand per month · AI-citation tracking included
The decision
The honest answer depends on three capabilities you either already run together — or you don't. Score yourself against each one.
Short answer: the agency wins unless all three capabilities — engineering, daily publishing, and citation tracking — already run as one system in-house. Acromatico ships citations inside ChatGPT, Perplexity, and Google AI Overviews within weeks, tracked daily, at $1,500 per brand per month.
Technical work AI crawlers can actually read — edge-injected markup, server-side rendering, clean crawl paths. In-house only if platform engineers own this today.
GEO compounds on publishing cadence. If your content team already ships daily across the portfolio, in-house has a pulse. If not, it stalls.
Rankings stopped being the finish line. Someone has to watch which pages ChatGPT, Perplexity, Gemini, and AI Overviews quote — and why. Most teams have nobody.
Side by side
Same goal — being the source AI engines quote. Very different machinery behind it.
| Dimension | In-house | GEO agency |
|---|---|---|
| Time to first citations | Quarters — hire, build the stack, then measure | Weeks — edge-injected technical SEO and daily content already running |
| Engineering depth | Only as strong as your platform team's spare cycles | Included: technical SEO visible to AI crawlers, injected at the edge |
| Content cadence | Whatever your current writers can absorb | Daily content across the whole brand portfolio |
| Citation tracking | You build and maintain the dashboards | AI-citation tracking from one command center |
| Cost shape | Salaries, tooling, and the hours nobody logged | Flat $1,500 per brand per month |
| Control | Total — and total responsibility | High, with shared visibility into every citation |
The money question
In-house spend hides inside payroll and tooling lines you already pay. Agency spend is one number you can hold up next to the citations it earns.
Two honest lists
Most teams reading this already know which column they're in. Here is the confirmation.
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Next step
We'll show you which pages ChatGPT, Perplexity, Gemini, and Google AI Overviews quote today — yours or your competitors'. Then you decide: assemble the system in-house, or buy the one already running at $1,500 per brand per month.