AI Visibility Tools · 2026 Pricing

AI Visibility Tool Pricing Compared: $20 to $399

Short answer: AI visibility tool pricing in 2026 spans roughly $20 (Rankscale) to $399 (Profound), but cost per 1,000 tracked prompts flips the ranking — Otterly's $29 plan can work out near $190 per 1,000 prompts while denser plans land closer to $80. Buy coverage per prompt, not the sticker.

Sticker price is the wrong lens. Entry plans cap monthly prompts before they cap features, so the honest comparison is cost per 1,000 tracked prompts — the math behind every figure in the table below. These tools show where AI engines get your company wrong; they do not close the gap. Acromatico's GEO retainers do.

By Italo Campilii · Updated September 16, 2026 · 6 min read

Which entry plan is really cheapest in 2026?

AI visibility tools track how often AI answer engines — ChatGPT, Gemini, Perplexity, and Google AI Overviews — mention and cite your brand, and five platforms cover most of that market. By sticker price alone, Rankscale wins at about $20 a month. But the fair test is cost at your real prompt volume: Otterly's $29 tier runs nearly ten times Rankscale's per-prompt rate, while Scrunch and Profound land near $80. The table below compares entry plans the way they hit your invoice.

Per-1,000-prompt figures are estimates derived from each vendor's published entry-plan limits, July 2026. Vendors re-tier often — verify prompt allowances before committing to an annual contract.

What drives cost per 1,000 prompts?

• Prompt volume and seats. Most entry plans cap monthly tracked prompts before they cap features — that cap, not the price tag, sets your real rate.
• Refresh cadence. Daily answer refreshes can double the effective per-prompt cost versus weekly crawls.
• Engine coverage. ChatGPT, Gemini, Perplexity, and AI Overviews are table stakes; Copilot and Claude coverage tends to sit on higher tiers.
• Attribution depth. Citation extraction and link-level reporting turn a rank checker into a visibility platform — and push plans from $49 to $399.

The $29 plan is rarely the cheap one.

Which plan should a mid-market team buy?

Under $50 — validate the channel first

Rankscale at ~$20 and Otterly at $29 are enough to learn whether AI engines cite you at all. Expect manual work at this tier; you are buying signal, not strategy.

$100–$300 — the reporting sweet spot

Scrunch's ~$199 entry buys enough prompt volume (~2,500) that the effective rate falls to roughly $80 per 1,000 — cheaper per prompt than every entry plan above it in the table.

$400+ — when visibility becomes a line item

Profound at $399 with ~5,000 prompts lands near the same $80 per 1,000 and adds reporting that holds up in a board meeting. Below ~1,000 prompts a month, you are overbuying.

How much does AI visibility software cost?

Public entry plans run about $20–$99/mo; enterprise seats climb toward $399/mo. Always normalize to cost per 1,000 prompts and engines covered.

Quick Answers Before You Sign a Contract

How much do AI visibility tools cost?

Public entry plans run about $20–$99/mo; enterprise seats climb toward $399/mo. Always normalize to cost per 1,000 prompts and engines covered.

Why isn't $29 the cheapest?

Low stickers with thin prompt quotas raise unit cost. A higher sticker with denser quotas can be cheaper per prompt.

Software vs agency?

Software logs answers. A $3–10k/mo GEO retainer changes the pages, entities, and citations so the log improves. Company retainers, not photographer booking. Entry: /sprint or a free AI visibility audit.